Campaign Marketing Management
With an extensive background in tourism marketing, across both the traditional and digital platforms, Trish can hit-the-ground running to assist your business with consumer marketing.
Trish can help identify your audience, your key messages, advice on the right media outlets to reach your audience and management of the campaign and report on outcomes.
Marketing Case Study:
Edgewater Lake Wanaka
Since 2003 Trish has been providing marketing services to Edgewater, an independently owned. a four and half star Qualmark hotel.
Trish provides the hotel with part-time sales and marketing services including
marketing plan development
management of website content & online marketing
online reputation management
travel trade agent sales
development of collateral
consumer advertising
Campaign Case Study:
New Zealand Ski Tourism Marketing Network (Ski TMN)
The concept of pooling marketing resources can be an effective way of growing a sector and an independent, impartial manager is one of the keys to success.
Trish has gained extensive experiences in tourism networks, marketing alliances and tourism co-operatives in the nz tourism industry.
For over 12 years she managed the New Zealand Ski Tourism Marketing Network campaign into the Australian market. It involved managing the annual funds and all stakeholder communications, managing briefs for agencies and monitoring campaign implementation, plus a comprehensive media hosting programme.
Read the Ski TMN case study here.
“Trish played a major role in ensuring the Ski TMN was a well-coordinated and effective group for many years. Trish’s business experience and industry network were effectively put to use across all the activities of what is one of New Zealand’s largest tourism marketing networks. Her collaborative and results focused approach saw the Ski TMN grow and gain productive outcomes over many years.”
She has also been involved in the Backpacker Tourism Marketing group and for a brief time the New Zealand Golf Cluster.
