Re-Launch or Launch Your Tourism Business in the Post-Covid Environment

An advisory service designed to provide marketing support to re-launch businesses, launching a new business or taking over an existing business.

Professional expertise provided by Trish May who has been successfully providing clients with marketing advice and services for the past 20 years. Trish draws on proven skills and experiences gained during a 25 year plus career in sales and marketing management, backed-up by post-graduate academic qualifications in business.

Focus on all sales, marketing and communications aspects of the business, with a special emphasis on the digital footprint of the business. Digital marketing can be one of the most cost-effective forms of marketing, especially in the early stages of launching/relaunching.

Topics covered include

• Marketing positioning, strategy and pricing.

• Advice on website brief for development, reviewing navigation/customer journey, content development, management, understanding analytics. Tips on elements to help with SEO.

• Tips on social media, either to establish or relaunch.

• Advice on other digital channels both for promotion and for sales/conversion.

• Communications and engagement with the tourism industry.

• Advice on social influencers and media /PR programme.

• Advice on development of a community of customers/database and options for electronic communications.

• Advice on launch/relaunch campaign management, media outlets and media buy strategy including display/digital outlets and Adwords.

This course is registered with the RBP Voucher Funding Schemes. Find out more by visiting www.regionalbusinesspartners.co.nz